DERALE CHALKS UP ANOTHER WIN IN BAJA

The results are in and the Derale “Can Do” Race team has won back to back years in the much anticipated Tecate SCORE Baja 1000. The team finished the grueling 1047 mile race in just over 24 hours. This Class 5 Baja just seems to be running on all cylinders with two wins in Baja and last years crowning of the 2005 SCORE International Class Championship.
Derale proves again that they are truly the leader in performance cooling.

PERFORMANCE RACING INDUSTRY SHOW RIGHT AROUND THE CORNER!

Derale Cooling will be exhibiting in the 19th Annual Performance Racing Industry (P.R.I.) Trade Show, held December 14-16 at the Orange County Convention Center in Orlando, Florida. Dedicated to hardcore racing products and service providers, the P.R.I. Show is home to over 1400 exhibitors in 4000 booths displaying products in nearly 1 million square feet. If you are attending the show, please stop by and see us at Booth #2344. Hope to see you there!

SEMA SHOW UPDATE

2006 SEMA Show in Las Vegas. Derale Cooling Products was a very popular place during this year’s SEMA Show. If you are not familiar with the Show, it is a trade-only event where anything and everything an automotive enthusiast could possibly imagine is on display. There were over two million square feet of exhibits in 11 different categories vying for attention, with buyers from over 100 countries in attendance at the Las Vegas Convention Center. The annual SEMA Show has become one of the largest hosted by a city known for conventions of all types. In the New Products section alone, over 1,400 innovative new products were on display with over 5,000 exhibitors from around the globe.

In our booth we had the new Hyper-Cool Remote Cooler, a stacked plate cooler featuring our powerful and efficient 8” Tornado fan secured by a full, laser-cut aluminum shroud. The Hyper-Cool is a perfect solution for heavy and extreme duty needs for todays popular trucks and SUV’s which are counted on for towing and hauling heavy loads. As the pioneer in the Remote Cooling category, Derale has four different types of remote coolers, each specifically tailored for an intended use and budget.

We also featured our new 4” & 5” Tornado electric fans which were developed in response to the popularity of the huge Powersports market that include the Yamaha Rhino and other similar all terrain vehicles. These fans have also been requested for people in non-automotive applications such as computers and audio electronics.

Our new 14” Rad Fan was also on display, joining the 17” version brought out last year. Both feature a patented ratchet mounting system that allow each to be used as true pusher and puller fans, requiring no fan reversal or wiring changes. You simply bolt it where you need it and that is that. The new 14” version also has the unique two-speed motor which allows the fan the ability to match your cooling needs, dependant upon driving conditions.

The SEMA Show is the largest show of its kind in the world, and for one week a year there is no better place to be for those of us that live, work and play in the automotive aftermarket.

Here are a few photos from the show.

HOT AUGUST NIGHTS
Derale Cooling Products was present and accounted for at the 20th Annual Hot August Nights extravaganza held in Reno/Sparks Nevada. Free concerts, dances, a swap meet, an auction, street vendors, the Big Boys Toy Store and of course, the CARS – over 5,500 in all – converged to make this the biggest and best car show yet.

If you couldn’t or didn’t make it this year, mark your calendars for next year because there really is no other event like it anywhere. Warm weather, good friends and a mix of cars, trucks and hot rods, many of which you just won’t see anywhere else are all great reasons to be there.

The Derale booth at the Big Boys Toy Store in downtown Reno was a very popular place to be, and thanks to all those who took the time to stop by and say Hi as well as learn about our ever-growing line of engine, transmission and other related Performance Cooling products.

Our new 17” two-speed electric fan, Part No. 16217 was an especially popular item amongst booth visitors. Many hot rod and muscle car entrants asked to buy it on the spot, so they could get HOME without further overheating problems. Call our Customer Service Department at (800) 421- 6288 to find out more about this truly innovative product. There is nothing else like it on the market.

DERALE TEAMS UP TO WIN BAJA 1000
Derale Cooling Products of Los Angeles, CA., has put their reputation on the line in one of the most brutal real world tests imaginable, the world-famous Baja 1000, and proven once again that they are truly the Leader in Performance Cooling.

The “Can Do” Racing Team, lead by owner/driver Chris Bowman, not only took the top spot in Class 5 at the prestigious off road event, but also won the 2005 SCORE International Class Championship.

It was truly a team effort, with co-driver Jerry Longo, team fabricator and engineer Troy Johnson, co-rider Johnny Brockway, mechanic and pit captain Mike Long, and mechanic and chase captain Bob Mazzotti all playing crucial roles in taking and keeping Team “Can Do” at the top.

Based on a 1965 VW, the winning racer was built using a who’s who of performance aftermarket manufacturers, a list that Derale is proud to be a part of. Chris and his team are looking for a repeat win in November at this years Baja 1000. One thing for sure that this high flying Baja will be the coolest car in its class.

NEW SALES MANAGER
Derale Cooling Products of Los Angeles, CA., has hired Troy Wood as National Sales Manager to replace the late Mike Longo at the helm.

Troy has over 25 years in the automotive aftermarket industry and has worked in all facets of the business. He has worked for several industry leaders, a list including Mr. Gasket, Pace-Setter, Ram Off Road, Grizzly Products and as a consultant for companies including Boyd’s and ARP.

He came up through the ranks from the product side of the business, working as a mechanical and design engineer and later crossing over into the Sales/Marketing side of the business. We welcome him aboard.